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Half pallets 24x40 for retail display and endcap promotions
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Half Pallets (24x40) - Retail Display & Endcap Guide

The 24x40 half pallet is the preferred display solution for grocery endcaps, club store floor stacks, and promotional retail programs. Florida Pallet Supply stocks and delivers half pallets across FL, GA, NJ, MD, and DE.

Full Specifications

Half Pallet (24x40) Specifications

The half pallet measures exactly half the deck area of the standard 48x40 GMA pallet. Its compact footprint fits in grocery store aisles, club store promotional areas, and tight retail back-stock locations where full pallets cannot navigate.

SpecificationDetail
Dimensions24" x 40"
Forklift Entry4-way
Static Load Capacity2,750 lbs
Dynamic Load Capacity1,100 lbs
Common UsesRetail endcaps, club store floor displays, promotional stacks
Wood SpeciesSouthern Yellow Pine, Mixed Hardwood
Compatible Stretch WrapStandard machine and hand wrap
Pallet Weight22-30 lbs

Florida Pallet Supply stocks new and recycled half pallets for retail and food and beverage customers across FL, GA, NJ, MD, and DE.

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The half pallet emerged from the grocery industry's need to place product displays in locations where full GMA pallets are too large and bulky. A 48x40 pallet occupies 13.3 square feet of floor space - enough to block an aisle or overwhelm a small endcap. The 24x40 half pallet uses just 6.7 square feet, making it the go-to platform for high-visibility promotional programs at major grocery chains, club stores, and mass merchants throughout Florida and the eastern seaboard.

Florida Pallet Supply supplies half pallets to consumer goods manufacturers, food distributors, and club store vendors who supply Costco, Sam's Club, BJ's Wholesale, and major grocery chains. The Grocery Manufacturers Association provides retail display standards that reference the half pallet footprint. For a broader look at pallet options, see our standard pallet sizes guide.

Key Industries

Industries Using Half Pallets

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Retail & Club Stores

Costco, Sam's Club, BJ's Wholesale, and major grocery chains use half pallets extensively for floor stack displays. Vendor compliance programs at these retailers often specify the 24x40 footprint for promotional product programs. Consumer goods companies supplying Florida's many club store locations - and those across GA, NJ, MD, and DE - rely on Florida Pallet Supply for consistent half pallet availability.

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Food & Beverage

Food and beverage brands running in-store promotions, seasonal displays, and new product launches depend on half pallets to place their products in premium store locations. The 24x40 footprint fits in grocery endcap programs, checkout lane displays, and seasonal promotional areas. Florida Pallet Supply serves food and beverage vendors throughout the Southeast and Mid-Atlantic.

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Consumer Goods

Health and beauty, household products, and general merchandise brands running off-shelf promotional programs at major retailers specify half pallets for floor display programs. The compact footprint and low profile make the half pallet easy for store associates to manage and position. Florida Pallet Supply provides new and recycled half pallets for consumer goods companies across all five states we serve.

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FAQ

Half Pallet FAQ

What exactly is a half pallet?

A half pallet is a pallet that measures 24 inches by 40 inches - exactly half the deck area of the standard 48x40 GMA pallet. It is designed for retail display and promotional applications where the full GMA footprint is too large. The 24x40 half pallet provides 4-way forklift entry and can be handled with a standard pallet jack, making it compatible with existing warehouse and retail handling equipment.

How much weight can a half pallet hold?

A new 24x40 half pallet has a static load capacity of 2,750 lbs and a dynamic capacity of 1,100 lbs. For typical retail display applications - cases of food, beverage, or consumer goods - these ratings are more than adequate. Most retail floor display loads range from 500 to 1,500 lbs, well within the half pallet's capacity. Contact Florida Pallet Supply if your display loads approach the upper end of the capacity range.

Do major retailers like Costco accept half pallets?

Yes. Costco, Sam's Club, BJ's Wholesale, and major grocery chains all accept half pallets for floor display programs. Most major retailers have specific vendor compliance guidelines for display pallet programs that reference the 24x40 half pallet as the preferred display unit. Always confirm with your specific retail customer's vendor compliance team before finalizing your display pallet specification.

Are recycled half pallets appropriate for retail display?

Grade A recycled half pallets are appropriate for many retail display applications, particularly for heavy or opaque products where pallet appearance is not visible to the consumer. For high-visibility displays where the pallet is seen by shoppers, new half pallets provide a cleaner appearance. Florida Pallet Supply offers both new and Grade A recycled half pallets - discuss your display requirements with our team to choose the right grade.

Does Florida Pallet Supply deliver half pallets in Florida?

Yes. Florida Pallet Supply delivers half pallets throughout Florida and across GA, NJ, MD, and DE. We serve consumer goods companies, food manufacturers, and distributors who supply retail and club store locations throughout the Southeast and Mid-Atlantic. Contact us to discuss volume, scheduling, and delivery options for your half pallet program.

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